To be successful in today's new media market, one needs knowledge and insight into more than just one side of the equation. Creative, technical, and business smarts need to be integrated to truly understand, interpret, and exceed goals and expectations. Our goal is to create compelling new media projects with forward-thinking clients, and, along the way, build long-term, lasting relationships. If this sounds like a great way of doing business, we look forward to talking with you.

Our philosophies are what drive us — they're the thoughts and feelings that can't be diminished or compromised, and that form the foundation for each of our successes.

User-Centered Design
Great design can be like a work of art. But design for design's sake, when there are business goals to be achieved, is a waste of creativity.

Our team members are fantastic, creative designers, but they also understand that their work has a purpose. User-centered design focuses creative energies where they matter most: ensuring that users can locate, understand, and benefit from the information being displayed.

Every aspect of good interactive design relates to the user. What colors will most easily distinguish one section from another, while highlighting the client's brand? How should the content be organized to allow intuitive access? How should buttons react to user input to give sufficient feedback?

User-centered design is proactive, forward-thinking, and based on rigorous planning and testing. It's great design that offers great results.

Education
Electrum Studios approaches all projects and client relationships from an educational standpoint. It's not enough for us to do great work... we need to educate our clients as to why we do what we do, and how it will positively affect their businesses, now and in the future.

The high tech industry fosters the idea of "the cult of the expert", where those with the knowledge keep to themselves, doling out their "magic" only when they see fit. We wholeheartedly reject that notion. We want you to know why we make certain decisions, and how we accomplish what we do. We want you to be part of our process.

In our experience, an educated client is a savvy, satisfied client. And that's the client who comes back.

Relationships
As a service-based firm, we've always felt that our first and primary objective for any client is to manage relationships. These relationships can take many forms; whether it's the relationship between our team and yours, or the relationship between our design and your content, it's imperative that the connection is strong, well-defined, and beneficial to both parties.

We never view any single opportunity as a "one-off job." We feel that our talent and experience is of best use to our clients when we build long-term relationships. Rather than positioning ourselves as your vendor, we want to be your partner, helping you clarify, and then realize, your new media business goals, now and tomorrow. We want to offer you our experience, while, at the same time, learning from yours.

The best work is built from the best relationships. We're looking forward to building with you.

Interactivity
Web and multimedia projects aren't passive. They shouldn't be built to simply be viewed, like watching television. The best websites and multimedia productions require the user's intervention. They beckon the user to explore, control, and customize their environments. That's the nature of interactivity; the audience now controls the sequence and pace, as well as choosing what to look at and what to ignore.

Building interactivity is a process, but not one set in stone. Each project has unique challenges, content, and solutions. The goal is to view the whole picture, with a clearer sense of the design, usability, and production aspects of a project.

Our team's extensive new media experience, combined with backgrounds in film, music, and television, gives us a unique approach to interactivity. We understand the vital "fourth dimension" of pace and timing. We understand how to build layers of interaction between users and content. And we understand that if you're looking at the web as a static medium, you're only seeing half the picture.

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